DataSense is the business intelligence, research, and advocacy unit at iSocial, providing B2B services to external clients, as well as in-house research and analytics support to iSocial’s other programs and units.
DataSense provides various modes of research and management consultation to B2B customers, which include data collection, curating, and processing, analytics for operations management, and empirical intelligence generation to simplify executive decision-making. In addition to this, DataSense has a special interest in promoting BoP growth through superior data precision and dynamic targeting, in partnership with development stakeholders and local enterprises.